“Location determines the history and the culture of a place, and people are shaped by those two things more than any other factors. Regional magazines are super-effective when they can uncover the things in a town that everyone thinks of as ‘theirs’ — the best-kept secrets, the local spots, and the standout personalities. All that good stuff that creates unique shared experiences in a place and makes for rich storytelling. I’ve had the unique opportunity to do this for regions on both coasts!” — Deanne O’Connor